My Greenboard Explained
Each advocate receives their own My Greenboard website, where they advertise for socially-minded organizations or businesses that they support. Each advocate then joins a team to participate in Community Challenges. One of the goals of the Community Challenges is for advocates to reach out to their personal networks, to raise awareness for participating organizations. To accomplish this goal, each advocate drives traffic to their My Greenboard website and asks viewers to click on their ads. Each click generates a point for both the individual and their team. To encourage visitors to read the content, points are awarded for clicks on content within an ad page, as well as for the click on the page itself. The team with the most points wins the Community Challenge. Participating in a Community Challenge is an excellent way to learn how to advocate in a digital environment (i.e. to learn which strategies work best to drive traffic and encourage clicks).
For Advocates
Account Set-up
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SIGN-UP: Sign-up for your free account. Receive your own website on which to publish ads, as well as login details for account controls.
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SELECT ORGANIZATIONS: Login to review the list of ads for participating organizations. All ads are for socially-minded organizations and come pre-configured.
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PUBLISH: Click “Publish” beside the ads of your choosing. Refresh your website and see the ads appear.
Advocate!
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COMMUNITY CHALLENGE: Join a team and collaborate with team members to share your website with as many people as possible in the time provided. Generate points for your team in the process. Points are awarded to your team every time you convince another person to load your website on their device (via social media or in-person), click on your published ads and read/watch the content.
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MEET THE EXPERTS: Meet representatives from the socially minded organizations you are promoting. These are seasoned advocates who will share with you valuable insights into the development work they support, and of setting you up for success.
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SEE YOUR IMPACT: Login to your My Greenboard Tracker account to see real-time statistics for yourself and your team. See the leading advocates and the leading teams.
Tips on Sharing
Share the link to your page on social media and paste it into your email signature. This will make it easy to use as a reference when discussing the organizations you promote. For instance, if this were the bottom of your email, the link in your signature might look something like this:
My Greenboard
Check out My Greenboard, www.mygreenboard.com/example, for fashions produced according to fair-trade and eco-friendly practices. New clothes never felt so good!
Commissions
The organizations you promote may choose to pay commissions for sales you generate from your advocacy. Say you refer a friend or family member to a fair-trade jeans retailer. The retailer gets a new customer, the customer gets ethically produced jeans, you get a commission, and most importantly, the workers who produce the jeans get an opportunity to compete in our global economic system. That’s fair trade.
Why use My Greenboard?
My Greenboard offers an opportunity to
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Advocate for better business practices and good causes. The more people who use My Greenboard, the more demand there will be for products and services from companies and organizations that make ethical values an integral part of their mission. That’s empowering.
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Promote changes in consumer habits that improve the lives of others. If a worker in a developing country can be paid just a little more, say enough to buy a bicycle, their life can improve immeasurably. That’s fair-trade: small actions, big impacts.
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Stimulate the growth of businesses that are respectful of people and the environment. Ethical behavior is a choice: the more we advocate for it in organizations and businesses, the more it will shape our world.
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Engage market forces for the benefit of society. Encourage commerce that puts people and the planet first.
Make a difference using the power of your online presence.
Promote companies that respect workers, pay fair wages and use eco-friendly materials.
Connect with like-minded organizations pursuing dignity worldwide.
Build a track record of your advocacy and earn commissions.
Help organizations that make it a priority to care about people and the planet to expand and achieve greater recognition.
Who Benefits from My Greenboard?
My Greenboard is a win-win-win solution for you, your friends & family and the organizations and businesses you promote.
You benefit by:
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Making a difference by advocating for the organizations you choose.
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Meeting like-minded people who are passionate about making the world a better place.
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Earning commissions on sales generated (where organizations have chosen to offer a commission).
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Choosing your level of involvement, from a simple presence to a more involved effort, there is space for all levels of participation.
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Adding job skills to your resume. As an advocate using My Greenboard you: run your own Web page, generate referrals and sales, analyze results to develop your marketing skills, define your sales strategy, and make presentations. If you customize your About Me page and background photos, you gain experience with graphic design and content creation. If you help an organization to create content for an ad, you demonstrate one or more of: composition, graphic design, video creation/editing. And if you work with a team of advocates, you develop team building and leadership skills.
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Creating opportunities to be noticed by potential employers. Advocates who generate the most traffic, sales and/or donations for a specific organization may be approached by that organization to see if a direct working relationship may be established.
Your friends & family benefit by:
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Using their purchasing power to create a dignified life for workers worldwide, and to provide a sustainable environment for future generations.
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Connecting with like-minded people.
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Learning from you about healthy consumer choices.
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Receiving coupons, when offered, by organizations you promote.
The businesses you promote benefit by:
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Growing their consumer base.
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Developing tools to understand and better serve their market.
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Meeting new customers, expanding their network and sharing knowledge on healthy purchase choices.
Advocating for organizations with social and environmental missions can be a source of pride that defines the way we choose to live our lives. It is a way of recognizing and protecting the dignity of people around the world, and in so doing, of reaffirming our own dignity. Signing-up for a My Greenboard website provides a reliable means of tracking this activity and of occasionally earning commissions in the process. Our consumer choices demonstrate our ability as a society to promote a better world. The market system can work for the common good. We have the power of choice.