My Greenboard is a tool to help you advocate for fair-trade, charity, non-profit and environmental organizations.
Here’s how it works:
SIGN-UP: My Greenboard offers you your own Web page on which to publish ads to promote socially-minded organizations. You select the ads you wish to publish from a pre-defined list. You also receive a separate space in which to publish content for organizations of your choosing, and a space in which to describe a little about yourself (optional), plus the ability to customize background photos. Sign-up is free, accounts are pre-configured and content is automatically updated.
LOGIN AND SELECT ORGANIZATIONS: Login to your website, then click on My Advertisements in the menu, and select the organizations that you wish to promote from the pre-defined list.
PUBLISH: Click the "Publish" button to include your selected ads on your website. (Click the "Unpublish" button at any time to remove ads from your Web page.) Then visit your My Greenboard link at mygreenboard.com/username, by replacing "username" with the name you provided upon sign-up. Your Web page is public and can be shared with the world.
SHARE: Share your Web page link with friends and family. Use the ads as a touchstone for discussion on social issues that matter to you. In addition to communicating with friends and family, you can also communicate with other users of My Greenboard.
LOGIN TO SEE RESULTS: Login to your "Tracker" account to see how many visitors have viewed your ads, and to see if your referrals have generated any donations or sales. We also compile aggregate figures on all ads as an indicator of the awareness raising done by the My Greenboard community.
Our intent is to generate discussions that bring greater awareness to the social goals of the organizations being promoted. The awareness generated by a single user may be small, but the combined effort of all users to raise awareness is significant.
Tips on Sharing
Share the link to your page on social media and paste it into your email signature. This will make it easy to use as a reference when discussing the organizations you promote. For instance, if this were the bottom of your email, the link in your signature might look something like this:
Are you thinking of expanding your wardrobe? If yes, check out www.mygreenboard.com/example for fashions produced according to fair-trade and eco-friendly practices. Click here to save 10% on your next purchase. New clothes never felt so good!
(Visit www.mygreenboard.com to learn more.)
The organizations you promote may choose to pay commissions for sales you generate from your advocacy. Say you refer a friend or family member to a fair-trade jeans retailer. The retailer gets a new customer, the customer gets ethically produced jeans, you get a commission, and most importantly, the workers who produce the jeans get a better chance to become relevant in our global economic system. That's fair trade.
New to Fair-trade?
Fair-trade companies are businesses that work to establish fair wages and respect for workers throughout their supply chains. Their goal is to create better chances for workers to make a decent living in our global economic system. Fair-trade practices include the use of eco-friendly materials, which decreases potential health impacts on workers. Fair-trade supply chains include farmers, manufacturers, brokers, shippers, distributors and retailers.